The whole duty of Typography… is to communicate to the imagination, without loss by the way, the thought or image intended to be communicated by the Author. Cobden-Sanderson wrote in his seminal essay, “The Ideal Book or Book Beautiful: A Tract on Calligraphy, Printing, and Illustration and on the Book Beautiful as a Whole,” The first and foremost job of typography is to serve the text. Finding the right font – or, at least, a right font – remains one of the most important factors in designing text. Ease, ubiquity, and low cost have made ours both a golden age of typography and a veritable tower of typographic babble.
The aesthetics of type is both more noticeable than ever, yet, perhaps, less considered. Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.We live in an era in which we can change the look of a document on a computer screen with a few button clicks. If you believe you should have access to that content, please contact your librarian.įor librarians and administrators, your personal account also provides access to institutional account management.
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His did much to enhance the printing and publishing industries of his day in Britain and beyond. Baskerville was the ‘complete printer’, who considered all aspects of the craft by experimenting with casting and setting type, improving the construction of the printing press, developing a new kind of paper and refining the quality of inks. 2 Baskerville gained wealth and distinction as a manufacturer of japanware but it was only in the 1750s that he turned his attention to creating the typeface that bears his name. It was created by John Baskerville (1707–75), a printer, entrepreneur and artist who changed the course of type design and made eighteenth-century Birmingham a town without typographic equal. Baskerville, with its well-considered ‘proportions and design, its methods of thickening or thinning parts of a letter, and its sharper and more horizontal treatment of serifs’, 1 is one of the world’s most widely used, enduring and influential typefaces.
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